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pursut

For founders ready to launch

You built it.Now let's launch it.

Pursut helps you build the launch around it, from positioning and outreach to execution, analytics, and iteration.

Launch command centerLive

Launch command center

Week 3 of 8
78%

Launch readiness

3 blockers remaining
    PositioningComplete
    ICPComplete
    OutboundLive
    Launch campaignIn progress
    AnalyticsConnected

01 · Command

01The founder problem

Building was the hard part. Until it wasn't.

Most founders can ship a product. Very few have done go-to-market before. The gap isn't effort. It's knowing what to do, in what order, and whether it's working.

Who to sell to

"Anyone who…" isn't an ICP. Without one buyer, nothing else gets specific.

How to position it

Category buzzwords instead of the outcome a customer would pay for.

What to charge

Prices picked by gut feel, then left alone because changing them is scary.

How to launch

A Product Hunt spike, a few posts, then quiet.

Where customers are

Trying every channel a little instead of one channel properly.

How to reach them

Outreach that opens with the founder, not the buyer's problem, and no follow-up.

What to do this week

Twenty ideas and no order to do them in.

What's actually working

Revenue is visible. What caused it isn't.

03Questions

Good to know.

The questions founders ask before starting.

  • If you're a SaaS or AI founder with a working product or MVP and the launch is the part you're stuck on, yes. If you're still deciding whether to build at all, start with a Blueprint.

Start your launch

Your product is ready. Let's build the launch around it.

Tell us about your product and where you are. We'll come back with how we'd launch it, and whether Partnered Launch is the right fit.