02Execution
We don't hand you a deck.
We run the launch with you.
Partnered Launch is about eight weeks of hands-on work. Pursut does the heavy lifting (outreach, campaigns, analytics, iteration) while you stay in control of the product and the voice.
- Experiment started: setup-speed messagingPursut
- You approved the new positioning lineYou
- Hero copy variant drafted for your approvalPursut
- Reply triaged → call booked for ThursdayPursut
- Sequence B sent to 40 DevTool foundersPursut
Illustrative · the kind of work in a launch week
Eight weeks
Week by week, here's what happens.
Four phases, two weeks each. Every week ends with something real shipped, not a status update.
Diagnose & position
Diagnose & position
Build the engine
Launch
Measure & iterate
Week 1
Audit and teardown
Diagnose & position
Pursut does
- Structured audit across 13 growth areas
- Product, site and channel teardown
You
Kickoff call and intake
Deliverable
Scored auditUse ← → or tap a week.
Who does what
We do the heavy lifting.
You keep the wheel.
Pursut handles
- Strategy, research and positioning drafts
- Outreach setup and daily campaign management
- CRM, analytics and reporting
- The weekly brief and next moves
You bring
- Your product and your founder voice
- Approving what goes out under your name
- Taking the calls we book
- One weekly check-in
The weekly rhythm
A launch runs on a cadence.
Brief on Monday, adjust, execute, measure on Friday. Then do it again, a little smarter.
Mon
Weekly brief
What worked, what didn't, what we learned, the next move.
Tue
Adjust
Messaging, targeting and pages updated from the brief.
Wed
Execute
Campaigns running, replies handled, pipeline moving.
Thu
Execute
Tests shipped, follow-ups sent, calls booked.
Fri
Measure
Scorecard updated. The numbers go into Monday's brief.
Start your launch
Your product is ready. Let's build the launch around it.
Tell us about your product and where you are. We'll come back with how we'd launch it, and whether Partnered Launch is the right fit.