Privacy Policy

Pursut ("Pursut", "we", "us") provides partnered launch and growth services for startup founders, operated from California, USA. This policy explains what personal information we collect through our website, client portal and services, how we use it, and the choices you have. Questions? Email hello@pursut.com.

Information you give us

• Account details: your name, email address and password (we store only a secure hash of it, never the password itself).
• Company information you share with us, such as your product, market, pricing, goals, audit answers and metrics.
• Anything you send us directly, such as messages, files, approvals and feedback.

Information about your prospects and contacts

When we run outreach for you, we handle business contact information about your prospects, such as names, work email addresses, job titles, company names and public profile links. This comes from you, from public sources, or from data providers we use for lead sourcing on your behalf.

Information collected automatically

• An essential cookie that keeps you signed in to the client portal. We do not currently use advertising cookies or third party analytics trackers on this website.
• Standard server logs, such as IP address, browser type, pages requested and timestamps, used for security and troubleshooting.
• When you click a button that starts sign-up or contact, we log which button and page it was, and any campaign tags (UTM) in the link. We don't store your IP address or any identifier with it.
• Your browser's local storage (not a cookie) remembers the first page and campaign link that brought you to Pursut. It stays on your device unless you create an account, in which case we note it with your signup so we know which channels work.

Payment information

When you pay online, payments are handled by our payment processor. We never see or store your full card number.

• To provide our services: audits, strategy, launch execution, outreach, analytics and reporting.
• To run your account and client portal, and to communicate with you about your engagement.
• To keep our systems secure, prevent abuse and fix problems.
• To improve our services, for example by understanding which parts of our process work best.
• To meet legal, tax and accounting obligations.

We use software, including AI models from third party providers, to help us analyze the information you share and draft findings and recommendations. A person at Pursut reviews recommendations before they reach you.

When we use an AI provider, the relevant business information is sent to that provider for processing under its business terms. We do not use your information to train AI models, and we choose providers whose business terms do not permit them to train their models on data we send them.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We share it only:

• With service providers that help us operate, such as hosting and database providers, email delivery, AI processing, lead data providers and payment processing. They may use it only to provide services to us.
• When you ask us to, for example by sending outreach on your behalf or connecting a tool you use.
• When required by law, or to protect the rights, safety and security of our clients, our business or others.
• As part of a merger, acquisition or sale of assets, in which case this policy continues to apply to your information.

For outreach campaigns we run for a client, the client decides who is contacted and what is sent under their name, and we act on their instructions. Every campaign includes a way to opt out, and we honor opt-out requests promptly. If you received a message from a campaign we manage and want your information removed, email hello@pursut.com and we will take care of it.

We keep personal information for as long as your account or engagement is active, and afterwards only as long as needed for the purposes above, such as legal, tax or accounting requirements. When you ask us to delete your information, we delete it or anonymize it within a reasonable time, except where we are required to keep it. Copies in backups are deleted on our regular backup cycle.

We protect information with measures such as encrypted connections (HTTPS), hashed passwords, access controls and limiting access to people who need it. No system is perfectly secure, so we can't guarantee absolute security, but we take it seriously and will let you know if a breach affects your information as required by law.

You can access and update most of your account information in the client portal. You can also ask us to give you a copy of your personal information, correct it, or delete it.

California residents

Under the California Consumer Privacy Act (as amended by the CPRA), you have the right to know what personal information we collect and how we use and disclose it, to request deletion and correction, to opt out of the sale or sharing of personal information (we do neither), to limit the use of sensitive personal information (we don't use it for purposes that require this), and not to be discriminated against for exercising these rights.

To make a request, email hello@pursut.com. We will verify your identity before acting on it, and you may use an authorized agent to make a request for you.

Everyone else

Depending on where you live, you may have similar rights. Email us and we will respond in line with the law that applies to you.

Our services are for businesses and are not directed to children under 16. We do not knowingly collect personal information from them.

We are based in the United States and store information there. If you use our services from outside the U.S., your information will be transferred to and processed in the U.S.

We may update this policy from time to time. When we do, we will change the date at the top, and if the changes are significant we will tell you by email or in the client portal.

Questions or requests about privacy: hello@pursut.com.